Social Media Marketing - The 7Cs


7 Cs of Social Media Marketing
If you are looking at getting your organization involved with the social media then these 7 Cs should come in handy:-

C #1 – Context
First you need to focus on the context that you will be dealing with. This could be in the form of any social media platform. But before you start engaging with them, you need to understand who they are and more importantly what is the motivation that is binding them together, socially. In addition to this you should deliver messages in their language so that a sense of empathy is created.

C #2 – Communicate
Intention to communicate – if you do not have an intention, then you might as well just do a cut, copy, paste job and spam the comments section of the bloggers. You must communicate your own thoughts which would represent your ideology and would help you in differentiating from others.

C #3 – Conversation
You need to have a healthy conversation, with your fellow human beings even online. Our belief is that there was a time on the internet when people use to be faceless and anonymous and they use to take full advantage of it. But now these are the same people who have realized that they are not being able to handle multiple personalities.

C #4 – Content
What does not work on the Internet is a copy. We need to be the original content providers for what we are trying to engage the Internet users into. The other element to the content is that we need to have contextually relevant content or else again; we will be seen as spammers. The rule is customizing your messages according to the motivation of the individuals that make the communities or groups on the various social media platform.

C #5 – Create
One of the complaints that have been with clients is that communications consultants are not proactive enough. Here on these multiple channels of social media, they have the endless possibilities to create original content that is being provided to them by their clients and not only prove that they are proactive, but the original content can be used (hint) in combination of text, audio, video, graphical images, animation, pictures to benefit the clients. Don’t want to actually, boost ourselves, but we do not have any form of 30-second barrier, we need not have a limitations in our word length (copy). We have the power to inform, influence and impress with the power of words.

C #6 – Collaborate
Here we have a platform not only build, but also to maintain the relationships that have been fostered over each and every social media platform. Technology gives us the opportunity to collaborate and enhance our relationships virtually. Relationships could be built on social platform based common interests and business platforms based on professional experience or expertise that one has.

C #7 – Contacts
Contacts – This may be one of the results that you will achieve in the process of your social media marketing effort. You would enjoy being a part of the wise world where knowledge sharing and problem solving are the things to do on a daily basis. This is the element that builds up the social support that you receive even from the online world, which helps individuals at the need of the hour in taking action at both personal front as well as professional.

Search Engine Optimization - Web Initiate

If you own a business it’s a necessity to generate leads. The Internet offers plenty of them if you know how to advertise and market your business. However, the majority of the businesses out there are neglecting their Search Engine Optimization strategies. Most of them use advertising or cold calling as opposed to search engine optimization.

Do you fall into this category?

Did you know SEO is one of the best ways to generate leads?

Cold calling doesn’t always generate qualified leads, but SEO will with ease. Your target audience will be looking through the search engines for specific keywords, which means increased traffic for you. This also means they will already be interested in what you’re selling.

If you are wondering what is meant by keywords in Online Marketing terms, then we shall explain you over here. Keyword is any word related to your business, product or industry. For example you deal in shoe manufacturing/retailing then the desired keywords would be :-

1. Shoe manufacturer in Delhi
2. Shoe retailer in Delhi
3. Shoe sale in Delhi
4. Shoes in Delhi
5. Durable shoes brand etc.

There are more benefits to using SEO. Web Initiate management team can set up your site and optimize it for the search engines and expect it deliver a dependable source of leads. Unlike paid advertising, rankings in the search engines will last for quite some time and after you’ve achieved your ranking, you will only need maintenance to keep up with your campaigns, making SEO very cost effective.

You can also track your campaigns (by the use of Google Analytic etc). It helps you figure out what people are searching for and which techniques bring in the best results. It’s a testing process that has plenty of opportunities, especially since there are so many tools. We would agree that offline marketing is important, but it doesn’t deliver the same type of benefits when it comes to tracking and reports.

More and more people are now using the search engines to look for local businesses and find information on various products and services. If you’re not taking advantage of this fact, then chances are that your competitors will be. It’s now becoming important for both local and national businesses to use SEO in order to get quality leads.

We understand the biggest challenge is actually figuring out how to use SEO Services. You can either spent months studying all the ins and outs of this strategy or you can hire people to build the campaigns. So it really comes down to what type of budget you’re dealing with and whether or not it’s an affordable. Plus, we only recommend doing it on your own if you have knowledge behind it.

In conclusion, search engine optimization is one of the best source of leads for any business. As mentioned in this article, there are many benefits of using SEO. Web Initiate team should seek help or educate themselves on how to take advantage of this lead generation strategy. The return on investment is very good for SEO and is worth putting your investment into.