Social Media Marketing - The 7Cs
7 Cs of Social Media Marketing
If you are looking at getting your organization involved with the social media then these 7 Cs should come in handy:-
C #1 – Context
First you need to focus on the context that you will be dealing with. This could be in the form of any social media platform. But before you start engaging with them, you need to understand who they are and more importantly what is the motivation that is binding them together, socially. In addition to this you should deliver messages in their language so that a sense of empathy is created.
C #2 – Communicate
Intention to communicate – if you do not have an intention, then you might as well just do a cut, copy, paste job and spam the comments section of the bloggers. You must communicate your own thoughts which would represent your ideology and would help you in differentiating from others.
C #3 – Conversation
You need to have a healthy conversation, with your fellow human beings even online. Our belief is that there was a time on the internet when people use to be faceless and anonymous and they use to take full advantage of it. But now these are the same people who have realized that they are not being able to handle multiple personalities.
C #4 – Content
What does not work on the Internet is a copy. We need to be the original content providers for what we are trying to engage the Internet users into. The other element to the content is that we need to have contextually relevant content or else again; we will be seen as spammers. The rule is customizing your messages according to the motivation of the individuals that make the communities or groups on the various social media platform.
C #5 – Create
One of the complaints that have been with clients is that communications consultants are not proactive enough. Here on these multiple channels of social media, they have the endless possibilities to create original content that is being provided to them by their clients and not only prove that they are proactive, but the original content can be used (hint) in combination of text, audio, video, graphical images, animation, pictures to benefit the clients. Don’t want to actually, boost ourselves, but we do not have any form of 30-second barrier, we need not have a limitations in our word length (copy). We have the power to inform, influence and impress with the power of words.
C #6 – Collaborate
Here we have a platform not only build, but also to maintain the relationships that have been fostered over each and every social media platform. Technology gives us the opportunity to collaborate and enhance our relationships virtually. Relationships could be built on social platform based common interests and business platforms based on professional experience or expertise that one has.
C #7 – Contacts
Contacts – This may be one of the results that you will achieve in the process of your social media marketing effort. You would enjoy being a part of the wise world where knowledge sharing and problem solving are the things to do on a daily basis. This is the element that builds up the social support that you receive even from the online world, which helps individuals at the need of the hour in taking action at both personal front as well as professional.
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