“Online” Branding
A brand is promise made by a company to its customers and supported by that company is the loyalty of its consumers.
We as a team formulate strategies to target and position your products online. Once the brand is launched, interaction through those activities associated with the brand, including ease of navigation of the Web site, value of pointers to external information resources, extent and ease of access to full text of periodical articles, and responsiveness and relevance of help-desk support, all contribute to building the brand experience.
Our objectives of online branding are:
ü Increase your online presence.
ü Raise awareness of online and offline services;
ü Encourage a higher level of use;
ü Develop user friendly interference;
ü Identify and optimize web solutions;
ü Enhance the effectiveness of communication between users and the library;
ü Encourage more frequent visits to the Web site;
ü Encourage users to use a wider range of online services;
ü Get people to remember the brand mark; and
ü Change people’s attitude to the library.
| Making the right presentation for your Brand |
